lacigreen:

attachmentparenting101:

Do You Notice Anything Different About This Toy Catalog? Because Kids Do.

Toys “R” Us officially moved up a few notches in the eyes of progressives by challenging the gender stereotypes that have lined its pages for years. The Swedish version of the toy store did at least. I definitely like the idea of letting kids choose what they want to identify with instead of having it spelled out for them. I really hope this catches on.

maybe some day toy stores in the US will realize that they can sell more toys when they aren’t marketing to “just boys” or “just girls”

I AM SO HAPPY ABOUT THIS YOU DON’T EVEN KNOW. WHY COULDN’T MY CHILDHOOD HAVE BEEN LIKE THIS? >:I MY GI JOES AND I WERE BROS BUT WE WERE TOLD OUR FRIENDSHIP WOULD NEVER WORK *sobs*